The Five Diet Trends of the Future
The Five Diet Trends of the Future
From the cabbage soup diet to the famous Weetabix Diet, one thing’s for sure, the UK loves nothing more than testing out a new diet trend. So, what’s next on the horizon for the future of diet and nutrition?
From the cabbage soup diet to the famous Weetabix Diet, one thing’s for sure, the UK loves nothing more than testing out a new diet trend. So, what’s next on the horizon for the future of diet and nutrition?
We’ve teamed up with strategic foresight consultancy
The Future Laboratory, to take a deep dive into the current landscape of diet and nutrition, as well as looking into future predictions for trends about to hit the UK from 2025 and beyond.
Our findings show that we’re currently in the midst of a seismic shift. A transformative, post-pandemic UK population are on a mission to better themselves both physically and mentally, seeing:
The Shift in Diet Plan Trends
- The rise of longevity diets focused on eating patterns from the Blue Zones – regions of the world with a high concentration of people who live to be over 100 years old
- The emergence of nutritional approaches designed for ultimate cognitive functioning, empowering people to consistently perform at their peak
- The development of ‘climatarianism’, as people opt for diets that support the environment and protect precious resources
- The growth of hyper-personalised nutrition, fuelled by a proliferation of personal health data
- The burgeoning microbiome movement centred around sustaining gut bacteria
So, what are the trends that will define the UK’s diet and nutrition landscape of 2025 and beyond? Here are the attitudes and ingredients set to rise to the fore:
- Optimised Eating - A growing cohort of consumers who track and analyse their daily routines, predominantly on smart devices, with continual betterment in mind, with awareness around the impact of diet and nutrition growing exponentially.
Research from Attest showed more than half of Brits (55%) say they consciously look out for food and drink which will support their overall health when they shop, 44% desire food which supports the immune system and 70% say they’ll pay more for food containing wellness ingredients. - Whole System Health - While seeking a healthier approach to food, consumers are also looking at how to have a healthier relationship with the environment and the world around them.
According to YouGov, 36% of UK adults believing that eating a vegan or plant-based diet is now an admirable thing to do, with consumers seeking to introduce more sustainable sources into their diets, driving the adoption of veganism, vegetarianism and flexitarianism. - Expert Economists - Consumers are increasingly open to different types of leaders, influencers and experts, especially when it comes to food, drink and their health.
They’re looking for guidance from brands that seek to work with and learn from a multitude of experts. People are increasingly dubious over fad diets, so require expertise and transparency. - Convenience Seekers - Consumers are seeking efficient and convenience-driven innovations that will lighten their mental load and make measurement, tracking and access to food simpler.
The rise of recipe-box deliveries is well suited to this diet, with ingredients and seasoning prepped and ready for a quick meal.
Which Ingredients Will be Trending from 2025?
- Longevity legumes: A staple of longevity diets across the globe
- Cruciferous vegetables: A diverse, nutrient-dense group including broccoli, kale and agula, proven to reduce inflammation
- Lion’s mane mushrooms: A natural mood-boosting adaptogen that can can improve mental performance, memory, and focus
- Maca root: A plant-based nootropic able to enhance brain function
- Classic oats: A sustainable staple that can be sown in between harvests to replenish soil
- Fermented foods: Fermented ingredients home to lactobacillus – which aids digestion and bolsters nutrient absorption – from kefir to kimchi
- Purple carrots: Highly nutritious carrots rich in powerful antioxidants known to fight inflammation and benefit health conditions
Meet the Experts
To explore the future of diet and nutrition, we spoke to leading industry experts who helped us to uncover a series of transformative trends and opportunities within the diet and nutrition spaces through to 2025 and beyond. They are:
Bari Stricoff, registered dietician, author and podcast host
Bari is a registered dietitian, duel certified in the US and UK. She is an avid recipe developer, with a significant following on her Instagram page, @barithedietitian, host of Forking Wellness, a weekly podcast, and author of Forking Wellness: Your No Nonsense Guide to Health and Nutrition.
Pixie Turner, registered nutritionist and author
Pixie is a registered nutritionist (RNutr) (MSc) and qualified ACT therapist specialising in intuitive eating. She is founder and lead nutrition counsellor at Pixie Nutrition, helping people work towards a better relationship with food and themselves.
Anna Tebbs, head chef and culinary manager, Green Chef
Anna is a registered nutritionist and head chef and culinary manager at Green Chef.
Bari Stricoff, registered dietician, author and podcast host
Bari is a registered dietitian, duel certified in the US and UK. She is an avid recipe developer, with a significant following on her Instagram page, @barithedietitian, host of Forking Wellness, a weekly podcast, and author of Forking Wellness: Your No Nonsense Guide to Health and Nutrition.
Pixie Turner, registered nutritionist and author
Pixie is a registered nutritionist (RNutr) (MSc) and qualified ACT therapist specialising in intuitive eating. She is founder and lead nutrition counsellor at Pixie Nutrition, helping people work towards a better relationship with food and themselves.
Anna Tebbs, head chef and culinary manager, Green Chef
Anna is a registered nutritionist and head chef and culinary manager at Green Chef.
Martin Raymond, co-founder, The Future Laboratory
Martin is co-founder of The Future Laboratory and editor-in-chief of LS:N Global. He has written several books, including crEATe, The Tomorrow People, and The Trend Forecaster’s Handbook, the definitive work on trends and trend forecasting.
Chris Sanderson, co-founder, The Future Laboratory
Chris is co-founder of The Future Laboratory, where he is responsible for delivering the company‘s extensive global roster of conferences, media events and Trend Briefings, which he presents in London, New York, Sydney, Melbourne and around the world.
Savannah Scott, senior creative foresight analyst, The Future Laboratory
Savannah leads visual research and design for food and drink content on LSNGlobal.com, The Future Laboratory's trends intelligence platform. Savannah is a regular contributor to LS:N Global's daily news and weekly articles, alongside leading visual research for a number of annual macrotrends and sector reports.
Martin Raymond, co-founder, The Future Laboratory
Martin is co-founder of The Future Laboratory and editor-in-chief of LS:N Global. He has written several books, including crEATe, The Tomorrow People, and The Trend Forecaster’s Handbook, the definitive work on trends and trend forecasting.
Chris Sanderson, co-founder, The Future Laboratory
Chris is co-founder of The Future Laboratory, where he is responsible for delivering the company‘s extensive global roster of conferences, media events and Trend Briefings, which he presents in London, New York, Sydney, Melbourne and around the world.
Savannah Scott, senior creative foresight analyst, The Future Laboratory
Savannah leads visual research and design for food and drink content on LSNGlobal.com, The Future Laboratory's trends intelligence platform. Savannah is a regular contributor to LS:N Global's daily news and weekly articles, alongside leading visual research for a number of annual macrotrends and sector reports.