Green ChefIconChevronRightSmallDiet PlansIconChevronRightSmallRise Of The Flexitarian Diet

National Vegetarian Week

National Vegetarian Week

The Flexitarian Food Trend is Booming

The conversation around meat-free diets is one that’s constantly growing, so it’s no surprise that vegan, vegetarian, pescatarian and flexitarian trends are at an all-time high. But did you know that the flexitarian diet has seen the biggest boom so far?

As part of National Vegetarian Week, our Green Chef data experts analysed the growing popularity of each diet. We found that 13% of people in the UK consider themselves flexitarians, while just 5% said they were vegetarian, 3% pescitarian and 2% vegan.

The Flexitarian Trend in Search

The flexitarian trend was also prevalent in a surge in searches over the past month, ahead of National Vegetarian Week:

Flexitarianism’ +2,200%
Pescitarianism’ +1,500%
Veganism’ +100%
Flexitarian’ +1,000%
What is a flexitarian’ +350%
What is a flexitarian diet’ +50%

The Flexitarian Trend in Search

The flexitarian trend was also prevalent in a surge in searches over the past month, ahead of National Vegetarian Week:

Flexitarianism’ +2,200%
Pescitarianism’ +1,500%
Veganism’ +100%
Flexitarian’ +1,000%
What is a flexitarian’ +350%
What is a flexitarian diet’ +50%

The Flexitarian TikTok Boom

Meat-free Tik Tok videos are seeing a staggering number of views, with flexitarian videos catching up to their long-reigning competitors:

- #flexitarian - 19.4M views

- #vegetarian - 2.8 B views

- #vegan - 20.4 B views

We expect to see a significant increase in views throughout National Vegetarian Week too with people using the week as an opportunity to try out different diets and lifestyles.

What is a Flexitarian?

A flexitarian is a person who predominantly eats a vegetarian diet but occasionally eats meat or fish. They also make a conscious effort to eat less animal-sourced foods such as milk, eggs and cheese.

What are the Benefits of a Flexitarian Diet?

Adopting a flexitarian diet is a great way to help the environment. It’s thought that if everyone ate just 20% less beef, deforestation rates in 2050 could be reduced by half. Following the flexitarian trend can also have significant health benefits, as our Recipe Development Manager, Anna Tebbs explains:

Flexitarian diets can encourage people to eat a broader range of foods, which means they’ll consume more nutrients and vitamins as a result. They’re also likely to find it a lot easier to stick to, as there’s no need to deny any foods they’re really craving.

If you’d like to get involved with the flexitarian food trend, there’s no better time to try it than in National Vegetarian Week. We've gathered some of our favourite Green Chef flexitarian recipes for you to try.

What are the Benefits of a Flexitarian Diet?

Adopting a flexitarian diet is a great way to help the environment. It’s thought that if everyone ate just 20% less beef, deforestation rates in 2050 could be reduced by half. Following the flexitarian trend can also have significant health benefits, as our Recipe Development Manager, Anna Tebbs explains:

Flexitarian diets can encourage people to eat a broader range of foods, which means they’ll consume more nutrients and vitamins as a result. They’re also likely to find it a lot easier to stick to, as there’s no need to deny any foods they’re really craving.

If you’d like to get involved with the flexitarian food trend, there’s no better time to try it than in National Vegetarian Week. We've gathered some of our favourite Green Chef flexitarian recipes for you to try.

Salt and Pepper Tofu

Not only is Tofu a fantastic source of protein, fibre and potassium, it also has anti-inflammatory and antioxidant properties making it great for gut health. We love it extra crispy paired with tangy pickled vegetables.

Fish-less Pie

Trying meat-free alternatives to your favourite classic recipes is a good way to ease into the flexitarian food trend. Our Fish-less Pie uses butter beans instead of fish for a delicious creamy texture.

Thai Inspired Sweet Potato Cakes

Our mouthwatering sweet potato cakes are perfect for packing lots of veggies into your meal. They’re incredibly versatile too, whether you’d prefer them dipped in chilli sauce or as a burger pattie instead.

Salt and Pepper Tofu

Not only is Tofu a fantastic source of protein, fibre and potassium, it also has anti-inflammatory and antioxidant properties making it great for gut health. We love it extra crispy paired with tangy pickled vegetables.

Fish-less Pie

Trying meat-free alternatives to your favourite classic recipes is a good way to ease into the flexitarian food trend. Our Fish-less Pie uses butter beans instead of fish for a delicious creamy texture.

Thai Inspired Sweet Potato Cakes

Our mouthwatering sweet potato cakes are perfect for packing lots of veggies into your meal. They’re incredibly versatile too, whether you’d prefer them dipped in chilli sauce or as a burger pattie instead.

Discover healthy cooking made simple with Green Chef, find out more here.

Discover healthy cooking made simple with Green Chef, find out more here.

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